Marketing

What graduates really earn, where the degree pays off most, and whether the numbers add up for you.

Avg Earnings (4yr)

$46,385

Median Earnings

$66,574

Schools Offering

525

ROI Grade

Earnings Range (4 Years After Graduation)

25th: $59,703Median: $66,57475th: $74,079

Best Schools for Marketing by Earnings

#	School	ROI	4yr Earnings	Net Price	Major Debt	Grade
1	Brigham Young University UT · Private	94	$112,596	$15,564	$10,500	A
2	University of Pennsylvania PA · Private	97	$112,211	$28,699	$17,412	A
3	Boston College MA · Private	92	$106,353	$41,704	$18,000	B+
4	Georgetown University DC · Private	93	$105,944	$40,815	$17,000	A
5	Santa Clara University CA · Private	90	$104,723	$50,062	$19,712	B+
6	Villanova University PA · Private	89	$102,222	$43,756	$26,962	B
7	Washington University in St Louis MO · Private	96	$100,489	$21,786	$17,500	A
8	Tulane University of Louisiana LA · Private	64	$98,503	$39,949	$19,500	B+
9	Lehigh University PA · Private	93	$98,320	$36,931	$20,534	B
10	Texas Christian University TX · Private	71	$97,148	$36,660	$19,250	B+
11	University of Wisconsin-Madison WI · Public	91	$96,148	$17,354	$20,500	B+
12	George Washington University DC · Private	88	$95,528	$36,586	$23,250	B
13	Elon University NC · Private	75	$95,163	$41,555	$21,500	B
14	University of Maryland-College Park MD · Public	94	$93,782	$15,678	$21,038	B+
15	University of Florida FL · Public	92	$92,626	$6,541	$15,574	B+
16	The University of Texas at Austin TX · Public	90	$91,955	$19,857	$19,625	B+
17	University of San Francisco CA · Private	80	$91,815	$41,431	$21,500	C+
18	Syracuse University NY · Private	76	$91,235	$38,793	$26,951	C+
19	University of Notre Dame IN · Private	97	$91,088	$26,780	$19,000	B+
20	University of Illinois Urbana-Champaign IL · Public	93	$90,744	$14,355	$20,000	B+
21	Fordham University NY · Private	79	$90,733	$44,338	$26,933	C+
22	Michigan State University MI · Public	79	$90,453	$19,680	$23,896	B
23	James Madison University VA · Public	84	$89,944	$23,322	$21,040	B+
24	Providence College RI · Private	76	$89,629	$48,523	$27,000	C+
25	Drexel University PA · Private	82	$89,486	$38,509	$27,000	C+
26	University of Connecticut CT · Public	85	$89,208	$25,097	$21,889	B
27	University of Connecticut-Waterbury Campus CT · Public	85	$89,208	$10,875	$21,889	B
28	University of Connecticut-Avery Point CT · Public	87	$89,208	$13,807	$21,889	B
29	University of Connecticut-Stamford CT · Public	84	$89,208	$16,798	$21,889	B
30	University of Connecticut-Hartford Campus CT · Public	87	$89,208	$16,403	$21,889	B
31	Southern Methodist University TX · Private	79	$88,627	$40,892	$20,500	B
32	Bentley University MA · Private	94	$88,461	$37,930	$26,000	B
33	University of Delaware DE · Public	86	$88,383	$17,799	$25,000	C+
34	University of Washington-Seattle Campus WA · Public	94	$88,114	$14,091	$15,171	B+
35	University of Washington-Bothell Campus WA · Public	91	$88,114	$12,319	$15,171	B+
36	University of Washington-Tacoma Campus WA · Public	91	$88,114	$10,163	$15,171	B+
37	Miami University-Hamilton OH · Public	62	$86,919	$11,286	$21,963	B
38	Miami University-Middletown OH · Public	63	$86,919	$10,809	$21,963	B
39	Miami University-Oxford OH · Public	54	$86,919	$28,384	$21,963	B
40	Fairfield University CT · Private	79	$86,740	$48,095	$27,000	C+
41	Loyola University Chicago IL · Private	69	$86,662	$36,079	$25,000	C+
42	Virginia Polytechnic Institute and State University VA · Public	89	$86,338	$24,953	$22,500	B
43	University of Massachusetts-Amherst MA · Public	83	$86,299	$22,383	$23,750	B
44	University of Minnesota-Twin Cities MN · Public	88	$86,246	$16,778	$22,750	B
45	University of Miami FL · Private	78	$85,935	$37,244	$19,000	B
46	Creighton University NE · Private	79	$85,891	$31,568	$24,250	B
47	University of Georgia GA · Public	88	$85,785	$13,936	$20,000	B
48	The Catholic University of America DC · Private	77	$85,029	$29,561	$27,000	C+
49	Florida State University FL · Public	83	$84,981	$11,297	$18,250	B
50	Purdue University-Main Campus IN · Public	91	$84,725	$14,600	$19,264	B+

Fair Value

Is Marketing Worth It?

Worth It - With the Right School

Marketing sits in the middle on money. The average $46,385 four years out is right around what bachelor's graduates earn across the board - so the math works at an affordable school and gets tight as tuition climbs. Pick your school with that in mind.

With 525 schools offering it, you've got room to be choosy - shop for the best ROI in the field instead of settling for wherever takes you.

The top earner here is Maryville University of Saint Louis, where graduates pull $83,256 four years out. But an average hides a wide spread - where you go, and what you do with the degree, matter as much as the major itself.

Marketing graduates frequently start their own agencies. See the startup costs for a digital marketing agency.

Best ROI Schools for Marketing All Majors ROI Calculator Compare Schools

Earnings data represents median earnings 4 years after graduation for graduates of bachelor's programs, as reported by the U.S. Department of Education College Scorecard. Individual outcomes vary significantly based on career path, location, and other factors.

Marketing

Earnings Range (4 Years After Graduation)

Best Schools for Marketing by Earnings

Is Marketing Worth It?

Worth It - With the Right School

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