General Sales, Merchandising and Related Marketing Operations

What graduates really earn, where the degree pays off most, and whether the numbers add up for you.

Avg Earnings (4yr)
$54,984
Median Earnings
$74,557
Schools Offering
29
ROI Grade
B

Earnings Range (4 Years After Graduation)

25th: $66,306Median: $74,55775th: $82,081

Best Schools for General Sales, Merchandising and Related Marketing Operations by Earnings

#School4yr Earnings
1Baylor University
TX · Private
$125,167
2Western Governors University
UT · Private
$107,585
3Bellevue University
NE · Private
$98,487
4Texas A&M University-College Station
TX · Public
$93,141
5Bowling Green State University-Main Campus
OH · Public
$86,245
6Purdue University-Main Campus
IN · Public
$82,441
7University of Wisconsin-Madison
WI · Public
$82,081
8Kennesaw State University
GA · Public
$79,147
9Ball State University
IN · Public
$78,401
10University of Alabama at Birmingham
AL · Public
$76,648
11CUNY Bernard M Baruch College
NY · Public
$76,565
12University of Central Oklahoma
OK · Public
$75,796
13East Carolina University
NC · Public
$74,557
14Tuskegee University
AL · Private
$73,435
15University of Houston
TX · Public
$72,199
16University of Akron Main Campus
OH · Public
$70,867
17University of Hartford
CT · Private
$70,124
18University of Minnesota-Twin Cities
MN · Public
$68,903
19University of Wisconsin-Oshkosh
WI · Public
$66,875
20University of Wisconsin-Stout
WI · Public
$66,306
21Virginia Union University
VA · Private
$64,924
22University of South Carolina-Columbia
SC · Public
$64,631
23Rochester Institute of Technology
NY · Private
$58,141
24SUNY Old Westbury
NY · Public
$48,624
25Wade College
TX · Private
$45,386
26Stevens-The Institute of Business & Arts
MO · Private
$37,244
Fair Value

Is General Sales, Merchandising and Related Marketing Operations Worth It?

Worth It - With the Right School

General Sales, Merchandising and Related Marketing Operations sits in the middle on money. The average $54,984 four years out is right around what bachelor's graduates earn across the board - so the math works at an affordable school and gets tight as tuition climbs. Pick your school with that in mind.

This is a more specialized field, offered at 29 schools in our data. Fewer options means less room to optimize on cost, so weigh each aid offer closely.

The top earner here is Western Governors University, where graduates pull $93,151 four years out. But an average hides a wide spread - where you go, and what you do with the degree, matter as much as the major itself.

Earnings data represents median earnings 4 years after graduation for graduates of bachelor's programs, as reported by the U.S. Department of Education College Scorecard. Individual outcomes vary significantly based on career path, location, and other factors.