William & Mary
Williamsburg, Virginia · Public · 34.1% acceptance rate
ROI Score: 91/100 · Exceptional Value
Data: 2024-25 College Scorecard release
William and Mary earns a 91 ROI score as Virginia's second-oldest public university. With 7,055 undergraduates in Williamsburg, it offers the price advantage of a public institution alongside selectivity (34% admission rate) that rivals many privates. In-state tuition is $25,914, and the average net price is $19,096 across all income levels. Median earnings reach $47,400 six years out and $73,490 at ten years, with a 5.6-year payback period. The 89.4% completion rate is strong. Business Administration with 200 graduates is the largest high-earning program, and Computer Science delivers $85K one-year earnings for 95 graduates. The school has a pre-law culture - the Mason School of Business and the Institute for the Theory and Practice of International Relations draw students with government and policy ambitions. Debt-to-earnings at 0.39 is higher than elite privates, reflecting modest aid relative to some peers, but the outcomes justify the borrowing for most programs.
William & Mary scores in the top 10% of all schools we track, with strong earnings outcomes relative to cost.
William & Mary
Quick Numbers
| In-state tuition + fees | $25,914/yr |
| Out-of-state tuition + fees | $51,038/yr |
| Average net price | $19,096/yr |
| Total 4-year cost (net) | $76,384 |
| Median earnings (10yr post-entry) | $73,490 |
| Median earnings (6yr post-entry) | $47,400 |
| Median debt at graduation | $18,500 |
| Estimated monthly loan payment | $196 |
| Estimated payback period | 5.6 years |
| 6-year graduation rate | 89.4% |
| Undergraduate enrollment | 7,055 |
Data as of 2024-2025. Source: College Scorecard API (U.S. Department of Education).
The Full Financial Picture
The first number you'll see is the sticker price: $25,914/year ($51,038/year out-of-state). Here's the part that matters - almost nobody pays that. After grants, scholarships, and aid, the average student here pays a net price of $19,096/year, or roughly $76,384 over four years. That's the number to plan around.
What you actually pay depends a lot on what your family earns. Families making under $30,000/year pay an average of $3,106/year here, while families earning over $110,000 pay $34,370/year. If money is tight, that matters: this school gives low-income students enough aid to land well below the sticker price.
Most students borrow to get here. The median graduate leaves owing $18,500 in federal loans, which works out to about $196 a month on the standard 10-year repayment plan. Hold that up against the $73,490 the typical graduate earns ten years out: the debt-to-earnings ratio comes to 0.39, comfortably manageable.
Net Price by Family Income
What families actually pay after grants and scholarships, by income bracket.
| Family Income | Avg Net Price/Year |
|---|---|
| $0 - $30,000 | $3,106 |
| $30,001 - $48,000 | $881 |
| $48,001 - $75,000 | $5,916 |
| $75,001 - $110,000 | $16,803 |
| $110,001+ | $34,370 |
Cost by Income Bracket Explained
Lower-income families (under $30K)
Families under $30,000 pay $3,106 per year - roughly $12,400 for four years. As a public institution with a meaningful endowment, W&M packages substantial aid for its lowest-income students. The net cost of $3,106/year makes this among the most affordable selective-university options for Virginia residents from low-income households.
Middle-income families ($30K-$110K)
The 30-48k bracket drops to $881 per year - an outlier likely reflecting strong aid for this specific income band. The 48-75k bracket rises to $5,916 and the 75-110k bracket to $16,803. The pricing curve is not smooth, but middle-income families in Virginia generally access W&M at well below sticker price. A family earning $80,000 pays roughly $17K/year - comparable to a regional public university but with substantially stronger outcomes.
Higher-income families ($110K+)
Families above $110,000 pay $34,370 per year, which approaches the out-of-state tuition rate ($51,038). For high-income Virginia residents, this represents solid value given median 10-year earnings of $73,490. For out-of-state high-income families paying closer to sticker, the ROI math is tighter - a 5.6-year payback period still pencils out, but alternatives like UVA or selective public schools in other states merit comparison.
Earnings by Major
Top 10 most popular majors at William & Mary with available earnings data.
| Major | Median Earnings | Grade |
|---|---|---|
| Business Administration, Management, and Operations | $111,366 | B+ |
| International Relations | $72,173 | C+ |
| Psychology | $59,226 | C+ |
| Biology | $49,644 | C |
| Kinesiology and Exercise Science | $68,992 | D |
| Economics | $105,467 | B+ |
| History | $63,632 | C |
| Computer Science | $127,851 | A |
| International Relations and National Security Studies | $91,065 | B |
| Multi/Interdisciplinary Studies, Other | $70,523 | C+ |
Earnings reflect median 4-year post-completion (or 1-year where 4-year unavailable). Grades based on debt-to-earnings ratio.
Program Analysis
Why these programs deliver their earnings outcomes.
Business Administration, Management, and Operations
Business Administration is William and Mary's largest program at 200 graduates and shows one-year earnings of $75,038 and four-year earnings of $111,366. The debt-to-earnings ratio is 0.264 with a B+ grade. The Raymond A. Mason School of Business places graduates in finance, consulting, and corporate management. The Washington, D.C. area job market - accessible from Williamsburg - creates strong recruitment pipelines into federal contracting and professional services firms. At $111K four-year earnings with modest debt, business graduates at W&M are in a solid financial position within a few years of graduation.
Computer Science
Computer Science (95 graduates) shows $84,956 one-year median earnings and $127,851 at four years, with a 0.233 debt-to-earnings ratio and an A grade. Starting at $85K is competitive for a public university in Virginia, and the four-year trajectory to $128K reflects demand for W&M CS graduates at technology companies and defense contractors in the Northern Virginia tech corridor. The 0.233 debt ratio is manageable. Students who graduate with a W&M CS degree and take a job near D.C. are in a strong financial position from the start.
Economics
Economics (122 graduates) delivers $65,603 one-year earnings and $105,467 at four years, with a 0.30 debt-to-earnings ratio and a B+ grade. This program feeds into finance, government, and policy careers. W&M's proximity to D.C. policy institutions, combined with a strong alumni network in Washington, makes economics a viable path toward government and consulting work. The $105K four-year median indicates strong medium-term trajectory - likely analysts promoted into senior roles at consulting firms and government agencies. The 0.30 debt ratio is acceptable but not low.
Sociology
Sociology (37 graduates) shows four-year earnings of $87,655 with a 0.16 debt-to-earnings ratio and an A grade - one-year data is not available. The $87K four-year median is significantly higher than national norms for sociology graduates, suggesting W&M sociology alumni are moving into government, policy consulting, and business analytics rather than social services. The 0.16 debt ratio is low and reflects both moderate borrowing and strong eventual earnings. This program outperforms its typical expectations at a selective school with strong D.C. placement.
How Graduates Do
Earnings
Loan Repayment
| Metric | This School | Nat'l Avg |
|---|---|---|
| 1-year repayment | 83.2% | 52.0% |
| 3-year repayment | 86.7% | 62.0% |
| 5-year repayment | 88.2% | 68.0% |
| 7-year repayment | 91.4% | 72.0% |
Completion Rate
Trends Over Time
How William & Mary’s cost and outcomes have moved across College Scorecard releases (2009-2023).
Average Net Price
Completion Rate
Median Earnings, 10 Years After Entry (as reported)
Earnings reflect borrowers measured 10 years after entry and publish on an irregular cadence with a multi-year reporting lag, so this series shows only the years the Department of Education reported - the data is never interpolated.
Source: U.S. Department of Education College Scorecard, release years shown. Net price and completion are reported annually.
Admissions Snapshot
| Acceptance rate | 34.1% |
| SAT Math (25th-75th) | 690-770 |
| SAT Reading (25th-75th) | 710-760 |
| ACT Composite (25th-75th) | 32-34 |
| Enrollment | 7,055 |
| Pell Grant recipients | 12.4% |
| Avg faculty salary (monthly) | $12,942 |
At 34.1% admission rate, William and Mary is among the most selective public universities in the U.S., alongside UVA and Michigan. SAT Math 690-770, SAT Reading 710-760, ACT 32-34 define the range. In-state applicants have a meaningful advantage in the admissions pool.
Compared to Similar Schools
Peer institutions matched by type, size, and selectivity.
William and Mary's listed peers include Binghamton (ROI 89, Strong Value) and George Mason (ROI 86, Strong Value). Binghamton shows $47,700 six-year earnings and 81.6% completion at a $21,620 net price. George Mason shows $47,000 six-year earnings and 67.8% completion at $17,915 net price. W&M outperforms both on completion rate (89.4% vs. 81.6% and 67.8%) and has comparable earnings at $47,400. The tradeoff is that W&M carries higher debt-to-earnings (0.39) than Binghamton (0.388) - essentially the same. Among Virginia publics, W&M is the value leader at this selectivity tier.
| School | ROI | Net Price | 10yr Earnings |
|---|---|---|---|
| William & Mary (this school) | 91 | $19,096 | $73,490 |
| California Polytechnic State University-San Luis Obispo | 96 | $16,665 | $90,768 |
| University of California-Santa Barbara | 90 | $16,109 | $74,915 |
| Binghamton University | 89 | $21,620 | $80,596 |
| George Mason University | 86 | $17,915 | $76,343 |
| Christopher Newport University | 64 | $23,015 | $60,509 |
Head-to-Head ROI Comparisons
See William & Mary side by side with similar schools on ROI, cost, earnings, and debt.
Who Thrives Here
Admitted students cluster at SAT 690-770 (Math) and 710-760 (Reading), ACT 32-34. Only 12.5% of students receive Pell grants, signaling a financially selective student body relative to most public schools. Students interested in business, law, government, international relations, and computer science find the strongest infrastructure. Williamsburg's relatively remote location means campus social life dominates; students who want an urban environment should weigh that trade-off.
The Verdict: The Investment Pays Off
If you're asking whether William & Mary is worth it, the short answer is yes - it's one of the strongest money decisions in higher education. Four years here run about $76,384 after aid, and the typical graduate earns $73,490 ten years out. That earnings head start covers the cost in roughly 5.6 years, well ahead of most schools.
What it has going for it: a strong earnings premium over high school graduates, its 89.4% graduation rate, manageable debt relative to earnings, high loan repayment success.
On debt, you can breathe a little easier here. A median $18,500 owed against $73,490 in annual earnings is very manageable - comfortably inside the advisor rule of thumb that total debt should not exceed first-year salary.
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Data: College Scorecard API (U.S. Department of Education)
Vintage: 2024-2025 · Last updated: 2026-03-25
Earnings reflect median outcomes for all federal financial aid recipients. Individual results vary by major, effort, and career path.