Hallmark University
San Antonio, Texas · Private Nonprofit · 51.3% acceptance rate
ROI Score: 24/100 · Below Benchmark
Data: 2024-25 College Scorecard release
Hallmark University earns an overall ROI score of 24/100, placing it in the Below Benchmark band on CampusROI's framework. Average net price is $12,513 after grants and scholarships. Average earnings six years after entry land at $33,500, climbing to a median of roughly $40,183 by year ten, producing a payback period of about 36.7 years. Median federal debt of $25,438 works out to a debt-to-earnings ratio of 0.76, which is heavy. The component scores break down as earnings premium 19/100, completion 71/100, payback 14/100, debt-to-earnings 19/100, repayment 5/100. The lowest sub-score is loan repayment rate at 5/100, which is the main weight pulling the overall number down; the strongest sub-score is completion rate at 71/100. Data points here come from the U.S. Department of Education's College Scorecard (2024-2025 vintage), and Scorecard earnings carry a 6-10 year reporting lag, so the figures describe recent graduating cohorts rather than this year's incoming class.
How Hallmark University scores under our methodology
These are the College Scorecard measures that pull this school's CampusROI score down. They describe the published figures, not the quality of the education, and they are our reading of the data. Check them against your own aid offer and intended major.
- ROI Score24/100 - Below Benchmark tier of our scale (below 45). For context, 38% of the schools we score reach 60 or higher.
- Payback period36.7 years - The median payback across the schools we score is about 12 years.
Hallmark University
Quick Numbers
| In-state tuition + fees | N/A/yr |
| Out-of-state tuition + fees | N/A/yr |
| Average net price | $12,513/yr |
| Total 4-year cost (net) | $50,052 |
| Median earnings (10yr post-entry) | $40,183 |
| Average earnings (6yr post-entry) | $33,500 |
| Median debt at graduation | $25,438 |
| Estimated monthly loan payment | $270 |
| Estimated payback period | 36.7 years |
| 6-year graduation rate | 66.3% |
| Undergraduate enrollment | 769 |
Data as of 2024-2025. Source: College Scorecard API (U.S. Department of Education).
The Full Financial Picture
The first number you'll see is the sticker price: N/A/year, which covers tuition and fees only. The net price counts books, supplies, and average living costs on top of tuition and fees, then subtracts grants and scholarships. For the average student here it comes to $12,513/year, or roughly $50,052 over four years. That's the number to plan around.
What you actually pay depends a lot on what your family earns. Families making under $30,000/year pay an average of $10,662/year here, while families earning over $110,000 pay $15,606/year.
Among graduates who borrowed, the median federal loan debt from this school is $25,438, which works out to about $270 a month on the standard 10-year repayment plan. Our debt-to-earnings ratio divides that debt by average earnings six years after entry ($33,500) and comes to 0.76, under 1.0, meaning median debt is less than a full year of those earnings.
Net Price by Family Income
What families actually pay after grants and scholarships, by income bracket.
| Family Income | Avg Net Price/Year |
|---|---|
| $0 - $30,000 | $10,662 |
| $30,001 - $48,000 | $12,406 |
| $48,001 - $75,000 | $14,719 |
| $75,001 - $110,000 | $15,330 |
| $110,001+ | $15,606 |
Cost by Income Bracket Explained
Lower-income families (under $30K)
Families earning under $30,000 pay an average net price of $10,662 per year here. With expected earnings around $40,183 a decade out, that's a workable number - Pell, state grants, and any institutional aid are doing real work to make it accessible, but families should still model debt carefully across four years.
Middle-income families ($30K-$110K)
Middle-income families ($48,001-$75,000) face a net price of about $14,719 per year. These households typically get less Pell support and partial institutional aid, so the tuition bill is more directly felt. Whether the math works depends on the major: programs with stronger early earnings can absorb this cost; lower-paying majors will produce a longer payback period.
Higher-income families ($110K+)
Families in the $110,000+ bracket pay an average of $15,606 per year.
Earnings by Major
Top 4 most popular majors at Hallmark University with available earnings data.
| Major | Median Earnings | Grade |
|---|---|---|
| Computer/Information Technology Administration | $58,501 | D |
| Registered Nursing | $82,426 | - |
| Business Administration, Management, and Operations | $48,295 | F |
| Air Transportation | $79,086 | - |
Earnings reflect median 4-year post-completion (or 1-year where 4-year unavailable). Grades based on debt-to-earnings ratio.
Program Analysis
Why these programs deliver their earnings outcomes.
Computer/Information Technology Administration
Computer/Information Technology Administration (CIP 1110) graduates 61 students per year. Reported median first-year earnings of $46,578 and four-year earnings of $58,501. Median program debt is $37,432 against a debt-to-earnings ratio of 0.80, which is heavy. CampusROI assigns this program an ROI grade of D.
Registered Nursing
Registered Nursing (CIP 5138) graduates 44 students per year. Reported median first-year earnings of $82,426. Nursing graduates typically enter clinical settings with strong wage floors and transferable licensure, which is why these programs hold up even at high cost.
Business Administration, Management, and Operations
Business Administration, Management, and Operations (CIP 5202) graduates 41 students per year. Reported median first-year earnings of $40,323 and four-year earnings of $48,295. Median program debt is $43,236 against a debt-to-earnings ratio of 1.07, which is heavy. CampusROI assigns this program an ROI grade of F. Business and management is the workhorse major here; outcomes track closely with the student's region and willingness to relocate for opportunity.
Air Transportation
Air Transportation (CIP 4901) graduates 7 students per year. Reported median first-year earnings of $79,086.
How Graduates Do
Earnings
Loan Repayment
| Metric | This School | Median of schools we score |
|---|---|---|
| 1-year repayment | 36.9% | 68.8% |
| 3-year repayment | 43.3% | 73.6% |
| 5-year repayment | 32.2% | 67.7% |
| 7-year repayment | 37.3% | 72.8% |
Completion Rate
Trends Over Time
How Hallmark University’s cost and outcomes have moved across College Scorecard releases (2009-2024).
Average Net Price
Completion Rate
Median Earnings, 10 Years After Entry (as reported)
Earnings reflect borrowers measured 10 years after entry and publish on an irregular cadence with a multi-year reporting lag, so this series shows only the years the Department of Education reported - the data is never interpolated.
Source: U.S. Department of Education College Scorecard, release years shown. Net price and completion are reported annually.
Admissions Snapshot
| Acceptance rate | 51.3% |
| Enrollment | 769 |
| Pell Grant recipients | 52.7% |
| Avg faculty salary (monthly) | $6,897 |
The school admits roughly 51.3% of applicants, putting it in the moderately selective category. For prepared students with solid high school records the admit decision is unlikely to be the binding constraint here.
Compared to Similar Schools
Peer institutions matched by type, size, and selectivity.
Hallmark University sits at ROI 24 with 36.7yr payback.
| School | ROI | Net Price | 10yr Earnings |
|---|---|---|---|
| Hallmark University (this school) | 24 | $12,513 | $40,183 |
| Abilene Christian University | 51 | $26,182 | $55,736 |
| Mary Baldwin University | 25 | $12,756 | $44,427 |
| Be'er Yaakov Talmudic Seminary | 25 | $4,543 | $17,360 |
| Drury University-College of Continuing Professional Studies | 24 | $10,566 | $40,694 |
| Arlington Baptist University | 14 | $24,906 | $44,644 |
Who Thrives Here
This is a South institution with a small enrollment of 769 undergraduates and a Pell Grant rate of 52.7%. Strong fit profile is a focused, locally-rooted student who has a clear major in mind and needs the in-state pricing and small-campus scale to make the math work. Completion is solid enough that a motivated student has a reasonable shot at finishing on time. Median earnings ten years out of $40,183 should be the honest yardstick for whether the price the family will actually pay (see the income-bracket breakdown below) leads to a workable post-graduation budget.
The Verdict: Below Benchmark Under Our Scoring
Under our methodology, Hallmark University scores 24/100, which falls in the Below Benchmark tier (below 45). At a net price of $12,513 per year, with typical graduate earnings of $40,183 ten years after entry, we estimate the payback period at about 36.7 years. In our view that makes the financial case a hard one to make on the numbers alone, but those numbers are averages: your major, your aid package and what you want from a degree all change the picture, so run your own numbers before you commit.
What to keep an eye on: weak earnings relative to cost, a debt-to-earnings ratio of 0.76 (median across the schools we score: 0.61), a three-year loan repayment rate of 43.3% (median across the schools we score: 73.6%), a long payback period.
Median debt of $25,438 among graduates who borrowed, against average earnings of $33,500 six years after entry, gives a debt-to-earnings ratio of 0.76. That is under 1.0 (a full year of those earnings); the median across the schools we score is about 0.61. Your major - and how much you borrow - really matters.
Hallmark University: Common Questions
Is Hallmark University worth it?
In our view, the financial case is a hard one to make on the numbers alone. Hallmark University scores 24/100 on our ROI scale, in the Below Benchmark tier (below 45). At $12,513 a year after aid against $40,183 in typical earnings ten years out, we estimate the payback period at about 36.7 years. Your major and aid package can change the picture, so run your own numbers.
How much does Hallmark University cost after financial aid?
The average net price - the cost of attendance (tuition, fees, books, supplies and average living costs) minus grants and scholarships, for full-time, first-time students receiving federal aid - is about $12,513 a year, or roughly $50,052 over four years. Because it counts living costs, it can run above tuition alone. That is the number to plan around. Actual cost varies by family income, per the U.S. Department of Education's College Scorecard.
What do Hallmark University graduates earn?
The typical graduate earns about $40,183 ten years after enrolling, at or below the $41,800 median for high-school graduates (NCES, 2022). With little earnings gap to cover the cost, the financial return is hard to make.
How long does it take to pay off Hallmark University?
We estimate the payback period - the time it takes for the earnings bump over a high-school graduate to cover what you spent - at about 36.7 years for Hallmark University. The median across the schools we track is about 12 years.
How much debt do Hallmark University graduates take on?
Among graduates who borrowed, median federal loan debt from this school is about $25,438, against average earnings of $33,500 six years after entry - a debt-to-earnings ratio of 0.76. That is under 1.0 (a full year of those earnings); the median across the schools we score is about 0.61. How much you borrow really matters.
What is the graduation rate at Hallmark University?
The six-year graduation rate is 66.3%, at or above the 64% national average for four-year schools (NCES, 2022). Completion is 15% of our ROI score, since a degree you don't finish rarely pays back.
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Data: College Scorecard API (U.S. Department of Education)
Vintage: 2024-2025 · Last updated: 2026-03-25
Earnings reflect median outcomes for all federal financial aid recipients. Individual results vary by major, effort, and career path.